Go Orange Day
Go Orange Day is an initiative for Kids’ Food Basket to raise awareness for 1 in 4 kids in West Michigan affected by hunger. Materials were designed for print, web and social in order to get people wearing orange, participating in events and attempts to go viral with hashtag #KFBGoOrange.
Here is a peak at the process and a few of the pieces that go into making these campaigns a success:
Initial layouts done in Illustrator, Photoshop and InDesign.
Poster Design, Flyers and postcards.
Quarter fold brochure layout in InDesign explaining the Orange Smile campaign and how to spread the word.