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Go Orange Day

Posted on Apr 6, 2015 by in Portfolio | 0 comments

Web, print and social campaign materials to raise awareness and funds.

Go Orange Day is an initiative for Kids’ Food Basket to raise awareness for 1 in 4 kids in West Michigan affected by hunger.  Materials were designed for print, web and social in order to get people wearing orange, participating in events and attempts to go viral with hashtag #KFBGoOrange.

Here is a peak at the process and a few of the pieces that go into making these campaigns a success:

 

Initial layouts done in Illustrator, Photoshop and InDesign.

progress

 

Poster Design, Flyers and postcards.

mockup_640x480

 

 

table_tent_640x480

 

 

Site Banners & widgets - Kids' Food Basket

 

 

Facebook cover

 

 

Instagram

 

 

Quarter fold brochure layout in InDesign explaining the Orange Smile campaign and how to spread the word.

Quarter Fold

 

 

 

Quarter Fold

 

 

#kfbgoorange

 

 

kfb_goorange_instagram

 

 

#KFBGoOrange– Nichole & Domino <3

 

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